It is estimated that by only 69 percent of the children in the United States will be raised by both parents Glick A significant amount of research exists regarding parents' influence on children.
The decision making process occurring in the parent-child dyad has been studied under the heading "consumer socialization". Be views parent and child as a social system in which each participant's responses constitute stimuli for the other.
The same study also found that parents had relatively low influence at the product evaluation stage of the decision process; price and brand name were the most important evaluative criteria at this stage. Parents have frank discussion with their children on matters affecting their choice.
Children influence family members to purchase for many products. Forming a purchase preference can be viewed as a learning process.
Essentially, cognitive development refers to learning which occurs as a function of information processing maturation.
How children develop consumption skill? Their findings supported the idea that adolescents with more money have more purchasing independence but failed to support expectations regarding the other stages of the purchase process.
Such hectic schedules develop the skills of the children. Consumers buy things they are accustomed to using. Because children are often more comfortable than their parents with digital and electronic media. There is movement in recent studies to obtain data from both spouses, but how to combine or weight this dyadic data is by no means a settled issue.
They do not pay attention as to how their children behave. Children whose families are characterized by a high socio-economic status i. Model of Consumer Socialization Image: We therefore believe it is important to study not only how children and adolescents are socialized by their parents, but also how parents learn from their children through a reciprocal socialization process.
For instance, Moschis and Moore found that parents are preferred twice as much as other information sources for purchases of wrist watches and pocket calculators. Cromwell and Olsen criticize parent-child interaction studies to have focused only either on a parent usually the mother or on a child.
Socio-economic factors may help explain the extent to which children socialize their parents, as well as children's influence in family decision making. Their findings supported the idea that adolescents with more money have more purchasing independence but failed to support expectations regarding the other stages of the purchase process.
We believe that family decision making and consumer-socialization are closely linked; that is, decision making in the parent-child dyad often serves as a vehicle for consumer socialization of both parents and children. Quallsdiscussed the impact on changing sex roles in family decision making.
The authors also found that a socio-oriented communication pattern was negatively related to an adolescent's influence on his or her parents in deciding on a purchase and in actual purchases.
The first, social learning, refers to socialization as a function of environmental influences on a person. For products he or she perceives to be important, a child who participates in family decision making will be more satisfied with the decision than a child who does not participate in the decision process.
Finally, we believe that children who are more involved in family decisions will experience greater satisfaction with decision outcomes. Model of Socialization process, Source: The following proposition is therefore proposed: An empirical study by Moschis et al.
Additionally, Shaffer argued that households sometimes plan for satisfaction for the household as a unit and this might not lead to maximized satisfaction for any one member. For example, brand preferences for products like coffee, peanut butter, clothes etc.
A reciprocal relationship in terms of children socializing their parents after watching television has been discussed to a lesser extent, but not empirically demonstrated. Previous consumer socialization studies, on the other hand, view influence from the perspective of a socialization agent.
Because children's cognitive abilities a-e rapidly changing as they mature and because these changing abilities are likely to relate to their influence in the family, it is desirable to include a broad range of ages in child decision making studies.
WolfeHusbands and Wives: In cases where cognitive development stages can be identified and appear to be closely related to the phenomenon being studied, it would be advisable to group responses by stage and analyze by group.
They disagree with their family members in matters affecting them.Image: Consumer Socialization – Socialization of family members Consumer socialization of children: Consumer socialization is defined as the process in which children acquire all the necessary skills to function as consumer.
The socialization that we receive in childhood has a lasting effect on our ability to interact with others in society. In this lesson, we identify and discuss four of the most influential agents. Family Influence Over Consumer Socialization Of Children Socialization Socialization can be referred to as the process by where adults and children learn from each other It is often said that socialization begins at home and this is true because it is the responsibility of the family to teach children from a very early age the norms and.
This paper is focused specifically on the relationships between parents and their children and how that relationship affects the consumer behavior of the children.
These relationships are being studied through intergenerational consumer patterns including consumer socialization, parental influence on the purchasing decisions of their children, and dynamics of the parent/child relationship. Consumer socialization 1.
Consumer socialiZation By Arathy.P 2.
• Consumer socialization is the process by which young people acquire skills,knowledge. Consumer Behavior Impacts Donna Thompson Kaplan University October 3, Consumer Behavior Impacts Within the context of the consumer socialization of children, adult consumer, and intergenerational socialization reflects home theaters.Download